Product Analytics in the PM Era
The best PMs don't wait for analysts to tell them what's happening. They run their own analysis, form hypotheses, and drive decisions with data — faster and with more confidence.
PM-First
Analytics Approach
Learn analytics the way PMs use it — for roadmap decisions, not dashboards for its own sake.
Growing
Demand for Data PMs
Analytics-literate PMs are in high demand across SaaS, fintech, consumer apps, and enterprise products.
Advantage
Career Edge
PMs who can own data conversations get trusted with bigger bets, higher salaries, and faster promotions.
THE PM PROBLEM THIS PROGRAM SOLVES
Most PMs Know What to Build. Few Can
Prove Why
As a PM, you're expected to:
you're expected to:
- Justify roadmap decisions
- Prioritize features under ambiguity
- Defend trade-offs to leadership
- Diagnose why growth or retention is stalling
PMs often rely on:
- Opinions over evidence
- Vanity metrics
- Delayed data from analysts
- Post-hoc explanations
This program helps you own analytics as a PM, not depend on it.
Why this Program
The Fastest-Growing PMs Are Analytics-First
- PMs who understand analytics influence roadmaps more
- Data-literate PMs get promoted faster
- Analytics-driven PMs lead growth & retention charters
- Companies value PMs who can think like analysts
WHAT YOU'LL LEARN
This is not a data analyst bootcamp.
Everything is taught to answer PM questions.
Session 1: Introduction to Product Analytics & the Product Analyst Role
- Product analytics vs. business analytics vs. data science.
- Role of Product Analyst in modern teams.
- How analytics supports product lifecycle decisions.
Outcome: Understand how analysts influence roadmap, growth, and retention.
Session 2: Product Goals, North Star Metrics & KPI Trees
- North Star Metric (NSM).
- Leading vs. lagging indicators.
- Metric hierarchies & KPI trees.
- Exercise: Build a metric tree for a real product (SaaS / app / marketplace).
Session 3: Users, Behavior & Event-Based Thinking
- Users vs. customers.
- Behavioral segmentation.
- Events, user properties, & event properties.
- Mapping user journeys.
Outcome: Define analytics questions before data collection.
Session 4: Core Product Metrics & Frameworks
- AARRR framework.
- Activation, engagement, retention, churn.
- DAU/MAU, stickiness, time-to-value.
- Case: Why products fail despite "good traffic".
What Changes After This Program
You become a PM who:
- Defends roadmaps with data
- Spots growth & retention issues early
- Works seamlessly with analytics teams
- Is trusted with high-impact product bets
Skillverse You Acually Master
Tools Which You Master as a Professional
Mixpanel
Leading platform for user behavior analytics and product insights.
Google Analytics
Platform for tracking & reporting website traffic and user journeys.
Looker
Modern BI & data exploration platform for product metrics.
Power BI
Interactive data visualization & reporting for stakeholder dashboards.
Claude
AI writing and reasoning assistant for analysis and documentation.
ChatGPT
AI-powered assistant for ideation, analytics interpretation, and drafting.
Google Sheets
Collaborative spreadsheets for real-time data work and cohort analysis.
Learn from Industry Experts
The Certificate Recognized By The Industry
Get Your Nano-Degree in AI Product Analytics
Show the world your expertise in AI Marketing and stand out in a competitive AI Marketing jobs and get hired easily.
- Industry-recognized Nano Degree in AI Data Analytics.
- Verified badge + unique verification ID
- Trusted by 2500+ companies and agencies
- AI Marketing Projects portfolio
- Lifetime exclusive alumni community access
High-Paying Career Opportunities
Artificial Intelligence Consultants & Strategists
₹12L - 25LHelp businesses integrate AI solutions and develop AI strategies
Artificial Intelligence Consultants & Strategists
₹12L - 25LHelp businesses integrate AI solutions and develop AI strategies
Artificial Intelligence Consultants & Strategists
₹12L - 25LHelp businesses integrate AI solutions and develop AI strategies
Artificial Intelligence Consultants & Strategists
₹12L - 25LHelp businesses integrate AI solutions and develop AI strategies
Make an Investment for the AI Ready Future
Regular +
Product Analytics Program
Frequently Asked
Questions
Everything you need to know about the Product Analytics Program