Digital Advertsing Specialist (Paid Media)

Job description:

Job Description

*Position: * Digital Advertising Specialist (Paid Media)

*Wipro Band: * B1

*Voice/ Non-Voice: * Voice

*Shift: * Night shift (9\.5 hours), primarily aligned to US business hours; specific shifts may vary by market and client requirements

*Qualification: * Graduate degree required; Marketing, Advertising, Media, Communications, Business, Analytics, Commerce, Technology, or related discipline preferred

*Experience: * 36-72 months

*Experience Breakup: * 3-6 years of relevant experience in Paid Search, Paid Social, Programmatic Display, Video or Audio, media buying, media planning, performance marketing, digital advertising operations, or campaign management; hands-on campaign ownership strongly preferred

*Essential Hiring Skills: *

• Hands-on expertise in at least one core paid media discipline: Paid Search, Paid Social, or Programmatic Display, Video \& Audio; campaign setup and trafficking; budget and pacing management; audience targeting; bid and inventory optimization; performance analysis; reporting; quality checks; troubleshooting; ability to independently manage campaigns from setup through optimization and reporting

*Good to have Hiring Skills: *

• Media buying and/or media planning experience; platform exposure to Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, DV360, The Trade Desk, or similar platforms; agency, performance marketing, trading desk, or digital advertising operations background; Excel and presentation skills; relevant platform certifications

*Trainable Skills: *

• Client-specific products, platforms and workflows; intake and campaign governance process; reporting templates and dashboards; escalation matrix; documentation, quality and compliance standards

*Responsibilities: *

• Review campaign requirements and media plans; set up and traffic campaigns; configure targeting, budgets, bids and inventory; monitor pacing, delivery and performance; optimize campaigns against agreed objectives; conduct pre-launch and in-flight quality checks; troubleshoot delivery issues; prepare reports and performance insights; maintain accurate documentation; coordinate with internal and client stakeholders; comply with platform, process and governance standards

*Languages: * English (Read/Write/Speak)

*Nationality: * Indian

*Job Location: * Chennai/Pune (Work from office)

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Mandatory Skills: Business Analyst/ Data Analyst(Media)

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Experience: 1-3 Years

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Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.